How Sherazade Parfum Achieved a Nationwide Presence from German speaking Switzerland to Ticino

Sherazade Parfum is a Swiss brand offering premium fragrances inspired by classic luxury perfumes, known as scent twins, starting at CHF 60. Hand bottled in a manufactory near Zurich and produced with fine raw ingredients sourced from southern France, the brand brings a luxury fragrance experience to an accessible price point. Through POP UP SHOPS, Sherazade books promotional spaces at selected locations across Switzerland to bring the brand to life directly at the point of sale.

Building brand awareness for a young fragrance brand required presence at several different locations at the same time. Campaigns needed to move flexibly between short test phases and longer, multi week activations, and a growing retail footprint needed a booking solution that could easily expand into new regions.

Through the POP UP SHOPS marketplace, Sherazade books promotional spaces at selected locations, from German speaking Switzerland to Ticino. Campaign duration ranges from short, multi day activations to longer placements lasting several weeks, depending on need.

Today Sherazade is present at 7 locations across the country, covering both German speaking and Italian speaking Switzerland. Campaigns have run for as little as a few days and as long as 22 days, giving the brand the flexibility to choose the right placement length for each activation. In 2026, Sherazade significantly expanded its location network compared to previous years.